Dokumeds

Conversion Focused Web Copy

Dokumeds are an international Clinical Research Organisation who work with pharma companies across the world to accelerate drug development. In partnership with Wigwam Digital Agency and through conversations with Dokumeds’ country-specific leaders, I completed a full rewrite of their web copy.

The challenge here was to allow Dokumeds to stand out as a CRO, whilst being careful about claims due to strict industry regulations.  By distilling the marketing messages, focusing on clear benefits and recommending a new structure, I optimised their site. 

The website now shows up in the first few results on Google for several industry keywords. Through this, alongside the clear copy and conversion path, the new site allows Dokumeds to generate quality leads more easily.

dokumeds WEB COPY