About Me

For as long as I can remember, I’ve been studying shampoo bottles in the shower.

I don’t mean quick glances while I wash the suds out of my hair. I mean analysing every detail of the copy on the back, considering how it could have better sold me on the smell or on the type of person I might be because I chose to use Herbal Essences over L’Oreal. 

(I’ve actually written for Pantene now too!) 

I know this is a very weird habit and it leads to very expensive water bills, but I do the same with pretty much everything I read.

In case you couldn’t already tell, I think about words a LOT and I’m also slightly insane…

Luckily, both of these things are strengths as a creative copywriter.

When I graduated from the University of Warwick with a degree in English Literature & Creative Writing, most assumed I would become a fiction writer…

Instead, I took the storytelling techniques that I had learned and put them to use digitally as a freelance article writer. I also undertook several courses on direct response copywriting.

For around 18 months, I worked as a freelance article writer and creative copywriter, partnering with small businesses across the UK

I then took the position of Marketing Manager at a recruitment agency in my home city of Manchester. Here I was able to develop my direct response copywriting and content marketing skills.


In the years since my work as a freelance creative copywriter/content writer has spanned everything from fintech to fashion. I’ve written highly converting web pages for companies across the world, I’ve created content for some big named brands, and I’ve ghostwritten a book for a multi-millionaire… but that’s a story for another time (or when my NDA ends).

The thing that unites all of this is my belief that ideas and words should never go to waste.

If you’re ready to liven up your copy or freshen up your content, please get in touch. My schedule gets booked up quickly, so if you have urgent content/copy needs, be sure to drop me a message today.